Stratgy Essay Example | Topics and Well Written Essays - 1500 words

Stratgy - Essay Example The available work force and resources is the most essential asset to attain the set objectives (Trapczynski & Thomas, 91). Therefore, the company focus on preserving the health and safety of employees remains a crucial part in every phase of the business operations. The aim of the memo is to provide a strategy plan for the company to the CEO for one and ten years’ time. The company has been operational for a few years and has managed to attain tremendous progress. Establishing a memo to the CEO,that highlight the company’s strategic plan for one and ten years’ time will provide an essential blue print forplanning future global operations. Colorado Company’s international goal: To reach a diverse market segment and become a dominant leader in the fast growing Applied Control Equipment industry Strategy 1:Colorado Company to attain the set global plan of gaining a diverse market segment will require more resource allocation within china and other targeted a reas abroad. In one year, the company will require to open up new branches locally in China to attain its set goals. The business environment in China is appealing to investors due to existing and emerging opportunities. The company opening up new branches will provide a platform for increasing returns. The company to attain maximum possible returns would need to employ business strategies that align to the prevailing competitive forces. This will ensure Colorado Company optimizes on the existing opportunities to attain its potential. The company strengthening its position locally in the Chinese market would be an added advantage of expanding globally. The Chinese business environment is diverse thus capturing the wide market segment will guarantee maximum exploitation of the existing opportunities. Different business environments have varying traditions and culture. The company carrying out studies regarding the safety practices, as well as, priorities in the different markets will be pivotal in designing effective business practices. China offers a diverse market hence easier to emulateothermarkets abroad. In one year, the company needs to have penetrated the local market through business practices that align to the prevailing conditions. The company capturing a significant market share would guarantee more revenue for expansion purpose. The company has a culture of creating products that relate to the various business environments. This is an advantage for a company operating on a global level, as it can attract customers from different heritages that still recognize their roots (Trapczynski & Thomas, 99). In ten years’ time, the company will have established itself in both local and global market for it would have understood the diverse cultures. Objective 1: To attain a significant market share both locally and globally. Understanding the different business cultures in the emerging market will be crucial in employing relevant business practices tha t would enhance the potential of the company. In one year, the company needs to strengthen its position locally to enhance its potential. This will provide an appropriate platform for expanding globally over the next ten years period to increase its market share. Strategy 2: Colorado Company creating competitive advantage features through employing an innovative strategy to enhance product quality and customer satisfaction. The success of the company is based on a production